Marketing Interim Management is essential to any business. Because Marketing is! Still it is underestimated by many companies small ánd large. Also in the food and agriculture business. It helps you reach out and connect with your target audience. Ultimately it determines how you will grow your business in the long run. In other words, “Marketing is vital because, without it, your business simply will not go anywhere because it won’t be seen.” Quote Lyfe Marketing 2022.

Based on many years of operational and strategic work experience we provide solid Interim Management and Consultancy Services, with regards to all your specific marketing and communication activities.

General B2B/B2C Marketing

• Concerns overarching fundamental strategic activities such as positioning, segmentation and target marketing. We have ample professional experience with (project) management of such trajectories.
• At a more tactical and operational level we have a lot of experience with activities including production of targetted value propositions and important tasks of product promotion, advertising,  organising of exhibitions, etc.

Market Research

• This often includes briefing and contracting of market research organisations, interpreting and analysing results and reports.

Product Management

• Leading and execution of product strategies, competitive analyses, product stakeholder management, coordinating the production and distribution of white papers.

Digital Marketing

• Obviously all aspects of digital marketing are decisive for business success, and need to be managed carefully  embedded in the general marketing context. Tactical and operational tasks include Web Development, Social Media, Email, Content Marketing, SEO, etc.
• Our professional experience encompasses the full range of activities mentioned.

SaaS

• Software as a Service (SaaS) becoming a strategic top priority for probably the majority of organisations, and is fully interlinked with allmost al other marketing disciplines & activities. We initiated and succesfully implemented and executed SaaS trajectories in various food and agriculture companies.

CRM

• Customer Relationship Management.
• We initiated and implemented CRM trajectories in two global companies.

NPSD

• New Product and Services Development.
• Oversee the entire process from ideation to distribution feedback.

 

Marketing Communication

• Marketing Communications
• Corporate Communication
• Corporate Branding & Positioning

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